top of page
Are FAQs still worth it? How to write questions Google and AI will pick up
Google hardly shows FAQs in the search results anymore. Yet they're more valuable than ever. How to write questions and answers that Google and AI will pick up.
Nicci Severens
4 days ago4 min read
Building a website with AI? Everything that went wrong for me
I built nicciseverens.nl step by step with AI. Claude supplied the measurements, the structure and the code, I did the handiwork in Wix. Everything that went wrong, and what you can learn from it if you want to build a website with AI yourself.
Nicci Severens
4 days ago4 min read
SEO isn't dead: how to get found by Google and ChatGPT
SEO isn't dead, it has gained two little brothers. What SEO, AEO and GEO mean and how to get found by Google and AI.
Nicci Severens
4 days ago4 min read
Does ChatGPT mention your business? How to measure what AI says about you
You measure yourself whether AI tools mention you, with a fixed set of questions in ChatGPT, Gemini, Perplexity and Google, recorded every month.
Nicci Severens
4 days ago5 min read
Why ChatGPT doesn't know your business, and how to change that
ChatGPT doesn't know your business if the internet isn't clear about you. How to make sure AI models do know you and mention you.
Nicci Severens
4 days ago4 min read
How many women work in tech and marketing? Too many in one place, too few in the other
In tech one in five professionals is a woman, in marketing women are in the majority. Why that split matters.
Nicci Severens
4 days ago4 min read
AI is a man too: how sexism creeps into artificial intelligence
Why do voice assistants have a female voice and why does AI draw a CEO as a man? On sexism in AI, with research and tips for marketers.
Nicci Severens
4 days ago3 min read
What is slow travel? How to travel more slowly and experience more
Slow travel is travelling with attention instead of in a hurry. Where it comes from, how to start and why you don't need to cross the border for it.
Nicci Severens
4 days ago4 min read
No, it's not sorted yet: why feminism is still needed in 2026
No, it's not sorted yet. On pay, the top, sport, medicine, abortion, femicide and the Cornell 7 case.
Nicci Severens
4 days ago6 min read
From interview to story: what I learned from skippers
From an hour of recording to two pages someone enjoys reading. What I learned from skippers for Vloot vol Verhalen.
Nicci Severens
4 days ago4 min read
This is where the blog ends, not the conversation.
I work from Maastricht for organisations with a small marketing team, for experts and for entrepreneurs who want to look beyond a list of keywords. My first question is always the same: what is your website not doing that it should be doing?
Get in touch
bottom of page